Canto-what? – New Media Capitals Today

As a result of globalisation and the spread of cultures, values and ideas, media capitals are no longer static. As Curtain highlights, “political, economic and cultural phenomena overlap, converge and collide” (Curtain, 2003, p.203) and this is where a diverse and fluid collection of media capitals generates from. The dissemination of such flows has allowed for “cities like Bombay, Cairo and Hong Kong” (Curtain, 2003, p.203) to be identified as the new media capitals of the twenty-first century. But how much do we really know about these emerging centres of global news and entertainment?

Corporate-MovieScreeningRedCarpetPremieresThe most commonly identified media capital of the twenty-first century would have to be Hollywood. As Curtain discerns “Hollywood television embraced an international rather than a transnational logic” (Curtain, 2003, p.210). Known for its red carpet celebrities and busy television and movie sets, Hollywood’s status as a globalised media capital is being contested by many emerging media capitals today. As previously addressed, there is the Bollywood and Nollywood film industry making its way into the global entertainment sector, and as Curtain further elucidates “one of the media capitals that has proven both durable and resilient in generating such challenges for Hollywood is Hong Kong” (Curtain, 2003, p.213).

With rising popularity, Hong Kong is set to become one of the biggest media capitals of this century. As a result of intensified migration and cultural understanding and appreciation, the city of Hong Kong is dominating the entertainment business. The success of films, television and moreover the popularity of the Cantopop music industry just proves that Hong Kong is essentially a nexus for such cultural flows (Curtain, 2003). Define: CantopopG.E.M’s music video below, strongly characterised as successful Cantopop music, has over five million views. This asserts that media capitals like Hong Kong allow for “the generation and circulation of new mass culture forms” (Curtain, 2003, p.205).

As a globalised community of media consumers, it is important to identify such media capitals as being the hubs for information and entertainment. These capitals further enlighten individual understanding and tolerance for cultural difference and essentially justify the importance of being socially and culturally aware. Through the embodiment of these centres, cultural concerns, values and social norms are exhibited in a manner that is not just illuminating but engaging.

References:
– Curtain, M., 2003, ‘Media Capitals: Towards the Study of Spatial Flows’, International Journal of Cultural Studies, Vol 6:2, pp.202-228.
– Image Courtesy of http://www.universalhollywoodevents.com/eventtypes/screenings/
– Definition Courtesy of Google Define

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