In an online setting “participation is addictive.” Online activism is fast making a name for itself thanks to the chance for fast mobilisation, mass involvement and scalable openness. Anyone who has access to the Internet has the opportunity to be part of the social network revolution. With over 3.2 billion users constantly connected to this network of peripheries on a transnational scale, one would assume online activism is quite successful. This is not always the case.
The following Prezi explores the concept of online activism with reference to one case in particular — #BringBackOurGirls. It notes the ineffectiveness of social network revolutions for the #BringBackOurGirls campaign and criticises users for their increasing ‘slacktivism’.
- Alter, C., 2015, ‘200 Girls Rescued From Boko Haram Camps Are Not the Chibok Schoolgirls’, TIME, 28 April, viewed 24 September 2015, <http://time.com/3839035/nigeria-boko-haram-girls-rescue/>
- Mitew, T., 2014, ‘#mena, #arabspring, #maidan – The Social Network Revolution’, Lecture / YouTube Video, DIGC202, University of Wollongong, September 22, viewed September 24 2015, <https://www.youtube.com/watch?v=Vt3gzJ9tB7w&list=PLiPp71qLKusXOU1bKxHVappCbRNN3-J-j&index=31>
- Robertson, C., 2014, ‘Slacktivism: The Downfall of Millennials’, The Huffington Post Australia, 15 October, Viewed 24 September 2015, <http://www.huffingtonpost.com/charlotte-robertson/slacktivism-the-downfall-_b_5984336.html?ir=Australia>
- Topsy, 2015, ‘#BringBackOurGirls Analytic Search’, Topsy Labs Inc., 1 September – 1 October 2015, <http://topsy.com/analytics?q1=%23BringBackOurGirls&via=Topsy>
- Unknown, 2015, ‘Chibok Schoolgirls Kidnapping’, Wikipedia, 29 September, viewed September 24 2015 <https://en.wikipedia.org/wiki/Chibok_schoolgirls_kidnapping>