The Social Network Revolution – #BringBackOurGirls

In an online setting “participation is addictive.” Online activism is fast making a name for itself thanks to the chance for fast mobilisation, mass involvement and scalable openness. Anyone who has access to the Internet has the opportunity to be part of the social network revolution. With over 3.2 billion users constantly connected to this network of peripheries on a transnational scale, one would assume online activism is quite successful. This is not always the case.

The following Prezi explores the concept of online activism with reference to one case in particular — #BringBackOurGirls. It notes the ineffectiveness of social network revolutions for the #BringBackOurGirls campaign and criticises users for their increasing ‘slacktivism’.

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7 thoughts on “The Social Network Revolution – #BringBackOurGirls

  1. Sometimes online activism is wasted. Your example of #BringBackOurGirls is a brilliant example of that. One that I find interesting still to this day is KONY2012, another form of slacktivism. I love how you said online participation is addictive because thats extraordinarily true. People want it to seem like that want change for the world by following and liking all these social revolutions and movements, when really most of the time they are just be slacktivists.

  2. I agree that online activism is most of the time ineffective however I think it is a good starting point for raising awareness for campaigns. However once the campaign is up and running the task of getting people to ‘make a change’ is most of the time too difficult. Really good prezi on #bringbackourgirls you have clearly done your research into the topic good job!

  3. The example of #BringBackOurGirls is an excellent example used for this topic
    I do agree it can be ineffective but in terms of raising awareness about the issue to various audiences it does a pretty good job
    Your blogs are easy to understand and insightful which makes a person like me, who may not fully understand certain topics very happy haha
    Good Job 🙂

  4. I really liked your concept on how cyber activism is not always the most beneficial resolution to any global situations. It is very true how online activism could only be used to distribute a message while when it comes to the real problem, we would need to take other actions on an offline platform. Not many realise how this sort of complex problems requires more than just social media intervention.

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