Netflix and the Long Tail

Netflix, established by Reed Hastings and launched in 2007, is a subscription video on demand (SVOD) service that provides audiences with the opportunity to engage with the mass media platform they are using. Netflix is a prime example of an aggregator utilising control of attention in order to successfully monetise niche markets. Netflix places a … Continue reading Netflix and the Long Tail


The Marvel Cinematic Universe: A Transmedia Narrative

In order to explain the Transmedia Narrative that is addressed by Henry Jenkins, I have created a YouTube video exploring The Marvel Cinematic Universe. The Marvel Cinematic Universe (MCU) is a transmedia narrative that essentially communicates the message of Good Versus Evil. It is transmedia stories like that of the MCU that build and shape the … Continue reading The Marvel Cinematic Universe: A Transmedia Narrative