Netflix, established by Reed Hastings and launched in 2007, is a subscription video on demand (SVOD) service that provides audiences with the opportunity to engage with the mass media platform they are using. Netflix is a prime example of an aggregator utilising control of attention in order to successfully monetise niche markets. Netflix places a … Continue reading Netflix and the Long Tail
In order to explain the vast effects of Twitter on individuals and celebrities, I have created a SoundCloud podcast exploring Twitter, its many uses and the effects this may have on one's online persona. Below is the transcript and reference list. Transcript: Celebrity twitter accounts are everywhere, verified by Twitter HQ with the glorified blue tick. … Continue reading Twitter: A Celebrity Calling?
Technology has had an immense impact on day to day life and as a result has changed the way in which material creations are created, processed and experienced. We have moved away from previous means of manual production and have started to focus on digital creations. But are former modes of craft creation and current … Continue reading Creating Change: Craft and Digital Production
With the creation of the internet, social media and accessibility to mobile devices that can keep you updated within a moment, the way we receive and moreover contribute to news stories is rapidly changing. Citizen journalism is the go. But what is it? By tweeting each and every incessant thing I do in life, I … Continue reading I’m a Citizen Journalist, What of It?
In order to explain the Transmedia Narrative that is addressed by Henry Jenkins, I have created a YouTube video exploring The Marvel Cinematic Universe. The Marvel Cinematic Universe (MCU) is a transmedia narrative that essentially communicates the message of Good Versus Evil. It is transmedia stories like that of the MCU that build and shape the … Continue reading The Marvel Cinematic Universe: A Transmedia Narrative